What is "RUOK?" California DUI attorneys are asked. It's anti-DUI driving campaign, answer California DUI lawyers, trying to teach California drivers possible dangers of DUI and/or driving with drugs in one's system.
"RUOK?" campaign is the centerpiece for safe and sober rides. Popular nightlife in 4 California cities are targeted: Los Angeles, Sacramento, San Francisco and San Diego.
"Wrapped" cars look like California DUI police cruisers in the front and taxis in the rear. Look for them in popular areas every weekend during this California drunk driving crackdown. Pedestrians and patrons of busy bars and popular restaurants can view responsible modes of transportation home rather than risk a trip to jail by driving DUI.
The vehicle will be with a street team handing out papers which show rides home that are both normal (taxi, sober friend) and not so normal (pirate ships and giant chickens).
This California DUI effort and the ongoing "RUOK?" campaign launched in 2011, provide creative and engaging ways which no matter how ridiculous the ride may be, as long as it is a safe and sober ride, it is the right choice. Materials have a QR code linking users to a GPS-enabled cab-finder mobile website, to use to search for a nearby cab.
The street teams offer a "Not Driving" Instagram contest, another new element of this year's campaign effort. Participants are asked to follow OTS on Instagram, upload photos that demonstrate their safe ride home, and add a "not driving," caption and a #RUOK hashtag. Contest winners can receive taxi ride vouchers, donated by Taxi Magic, its participating fleets and other OTS partners.
Additional information on RUOK? campaign or the wrapped cars, can be viewed at the OTS Facebook at www.facebook.com/CaliforniaOTS or follow OTS on Twitter @OTS_CA. On all OTS efforts, view www.OTS.ca.gov.
2012's Crackdown provides payment for the 325 California and San Diego DUI checkpoints and hundreds of California DUI saturation patrols through January 1. 2,000 DUI checkpoints are targeted for 2013.